Let’s face it, having a Mental Health practice isn’t easy, especially in these hard economic times. Not only do you have to worry about local competition, but international competition through the Internet and social media sites like Facebook.
While I know this isn’t news to you, what are you doing today to ensure that you are able to help people tomorrow?
Chances are, you aren’t doing everything you need to do because you didn’t decide to become a mental health professional because you liked marketing, sales, or public relations. You got into it because you loved to help people.
Then you discovered that unless people know about what you do, you can’t help anyone! So, like most Mental Health Professionals, you jump haphazardly into the process I like to call “Blindfold Whack-a-Mole Advertising.”
Chances are you have played whack-a-mole and know what a challenge it is to actually hit the moles that pop up; now, imagine playing the game with a blindfold. Sure you may get lucky every now and again, but most of your effort is wasted because you can’t see the game and can’t even map out a plan to nail the moles.
Without having a plan or someone to help, the Mental Health Professional often says, when approached by a sales representative, “Well, it’s better than nothing. At least I am doing something.” When you hear that, think of Blindfold Whack-a-Mole, swinging when you have a good chance of hitting the mole makes sense. And if you know that each time you swing it costs you money, you might consider whether you want to swing.
And that’s where my company comes in to the picture. Through effective public relations and marketing, we work to maximize the chances of you succeeding.
Before I go on, though, let me explain what public relations is. First, it is not just a way for a Mental Health Professional to interact with the news media. It is a systematic process that combines making people more aware of the positive attributes of a company’s products through low or no-cost methods with positive interactions with your target community. It is, in other words, doing good and letting people know you are doing good in order to attract new customers, therefore increasing profits.
The challenge is that many Mental Health Professionals aren’t comfortable doing this themselves because it makes them feel they are sales people, that’s why they are always worrying about growing their Mental Health practices and see that they are losing or aren’t making the gains they want.
Fortunately, you don’t necessarily have to do it on your own. That’s where we come in:
WE HELP YOU LET EVERYONE KNOW WHAT YOU DO BEST WHILE WE DO WHAT WE DO BEST!
In this report, we will show you 9 ways you can use public relations and marketing to help you find more quality clients with less stress. So, read on!