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Power of Goals

Too many people start setting goals without first thinking about whether they really are aiming for the right target.  For example, many businesses have a goal of creating Fans for their Facebook pages without thinking about whether they are going after the right people.  Instead, they focus on increasing the number of Fans only, which may be a mistake.

In their book Success Built to Last, Jerry Porras, Stewart Emery, and Mark Thompson, discuss goals and putting effort and energy into achieving them. By doing this, you are ensuring that they are truly your goals and not someone else’s.

Speaking of goals, having a system in place makes the likelihood of achieving those goals increase.  Scott Elbin discusses one system, his Life GPS ® (Goals Planning System) in his new book, the Next Level.  His process is as follows:

  1. Describe how you are when you are performing at your peak.
  2. Develop a short list in four key areas (spiritual, physical, mental, and relational) that would reinforce this peak performance if you did them regularly.
  3. Develop routines that enable you to do the four key areas.
  4. In the three main areas of your life (Work, Home, and Community) write down 3-4 outcomes you would like in each.
  5. Review all this weekly.

Do you know a person out there that doesn’t have a goal?  The people who are the most “successful” are often the ones who are excellent at achieving goals.  Brian Tracy, in his book Goals!, discusses why many people don’t achieve their goals and how to achieve them.  Reasons why people don’t set goals include:

  • Don’t realize importance of goals.
  • Don’t know how to set them.
  • Fear failure.
  • Fear rejection.

By focusing on what you want, he says, you will be on your path to success. Keeping on the path requires discipline and working through failures and obstacles along the path.

Of course, focusing on goals can cause people to forget what’s really important. In his book, What Got You Here Won’t Get You There, Marshall Goldsmith, discusses some of the pitfalls of goals.  When setting goals, he says you should ask some questions:

  • Forgetting the organization while achieving the task?
  • Forgetting the family while trying to make money for the family?
  • Am I delivering sermons to people but not doing what I say they should do?

It seems like there are always so many things to do and not enough time to do them.   Brian Tracy is here to help navigate the busy times with tips in his book, How the Best Leaders Lead.  His suggestions are:

  • Determine what you truly value.
  • Determine what you specifically want.
  • Chose the most important want and make that your primary purpose.
  • Ensure your life is in balance (Tough to do when you run a business, I  know!)
  • Make sure your relationships are #1.
  • Make sure you don’t neglect your health.

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